Focus on the hairstyle

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Hair is an essential part of each person’s look. Hairstyle can tell much about our personality and even which part of our life we are in. When women face a big change in their life, they have the temptation (usually realized) of cutting their hair. A survey made on over a thousand women from five European Countries (Italy, France, Spain, Germany and UK) showed a very interesting overall of how women change their hair following both internal (the need to feel healthier) and external drivers (such as the will to show a different aspect of their personality).
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Then, for producers it is important to know what consumers want, what they expect their hair to tell and what they wish from the products of the future.
ISPE can perform several tests on hair for efficacy, tolerability and sensory analysis

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