Tolerability

Toothpaste, Mouthwash        

Patch test, Hypoallergenycity forecast test,   Tolerability in use, Repeated Insult Patch Test, (all under dermatological or dentist control).

Efficacy

Whitening power (colorimetry), Desensitization effect, Anti-age effect (gum state of health) with dentist evaluation, Antibacterial power, Digital images of the oral cavity.

Sensory

Quantitative Descriptive Analysis (sensory profile of the toothpaste/mouthwash)
Discriminative tests
Consumer reaction
Pleasantness
Perceived quality
Freshness/heaviness of breath.